Fort Lauderdale Hotels | "3 Important Statistics for Hotel Marketers"

Source      : http://www.hoteltravelcheck.com/
Category    : Fort Lauderdale Hotels
By          : Ft. Lauderdale Airport Hotels
Posted By   : Hotels n Fort Lauderdale


To start off 2009 correctly, Hotel owners and hotel internet marketers need to keep on top of their game. With the New Year around the corner, here’s three important marketing statistics to keep in mind heading into the new year.

Fort Lauderdale Hotels

EMAIL EARNS $57 FOR EVERY $1 SPENT

This according to the DMA’s 2008 Report. It’s an impressive number that is both good and bad. Good because it makes sure that Hotel owners and marketers are keeping email marketing as a priority, bad because it can mislead some into thinking email marketing is both cheap and easy. The truth, as always, is somewhere in between. While most email marketing campaigns might not reach the $57 to $1 ratio, email marketing remains among the highest earning ROI marketing tactics. But easy it is not. There’s much more to email marketing than just blasting lists of names with materials in hopes of short term gain. Marketers and Hotel owners need to take the lifecycle-based approach which in the longterm is much more profitable in absolute revenue, value per subscriber, satisfaction and loyalty and technological investment.

SPAM ACCOUNTS FOR 90-95% OF ALL EMAIL SENT

Good deliverability, though some will disagree, is ultimately in the hands of the marketer. Much of the effectiveness of avoiding ending in the spam box relies on a marketer’s sender reputation, and in 2009 many advancements are being made in terms of communication between ISPs and access to deliverability data. Marketers should take advantage of these improvements to actively handle complaints, keep lists clean, tighten their bouncing processes and audit their infrastructure. The penalties for not doing so are steep and will hit hard.

70% OF MARKETERS COLLECT THE RIGHT DATA, ONLY 25% USE IT

Data is even more important in 2009 than 2008. It is the crux on which hotel email marketing campaigns reside. The opportunity is out there for those wanting to join in the 25% that effectively use it. You’ll have a step up on competition just by using resources that you’re already in possession of. JupiterResearch found that 60% of purchases made from email were products that the consumer was already considering buying. Use your data to its full potential to put your hotel email marketing materials into those consumers that will find it relevant.